Photo: Lidija Delovska

Music is our Business

Dear reader,

we take a deep look into the existing relationships between games, advertising, film, and music to explore new ways and ideas for the creative industries while these only slowly return to work mode and still facing a lot of uncertainty.

We have managed to bring together great speakers from these sectors like Leila Hamid, Roland Zag, Klaus Böhm, Heinrich Paravincini, and many more to discuss how Corona affects the pop culture industries and how they nevertheless can stay fresh, sexy, and attractive.

I am delighted about the great cooperation with the Art Director's Club and Gamevention in designing this programme, which I hope will also give you new and exciting insights into the interaction of these pop culture industries.

Christina Otto-Sauer
Curator Conference Programme - Focus: Sync & Brands


more sessions



The "Adopotify" campaign of the animal protection association Munich is based on the insight that also dogs have an individual taste in music. In order to mediate dogs in a targeted manner, they played out videos of dogs to Spotify users with the same music preferences.


what does europe sound like?

ADC has developed a virtual reality game,
which emphasizes the strengths of a united European continent. Robert Werner & Michael Robb, Imke Jungnitsch and Robert Hosp explain how a musical European theme and immersive sound design turn this imaginary journey into a highly emotional experience


From Soundlogo to Sound embassador

Timo Blunck, Mechthild Bertram and Norbert Möller from the Peter Schmidt Group present new strategies for brands to position themselves sonically in a multi-channel world and to remain acoustically relevant at multiple touchpoints.


How to sound #LikeABosch

David Leinweber discusses with Boris Dolkhani, Lisa Weller and Nick Nowottny from White Horse Music the successful #LikeABosch case and the value of music in advertising.


reeperbahn festival conference digital

We deliver a maximum digital experience from the cosmos of music to your home!
Live flair without a break +++ 10 content channels at the same time +++ about 100 programme points (half of them in English) +++ digital lounges +++ digital showcases +++ award shows +++ live concerts +++ and more



Corporate Podcast: Hypnopolis

With the science-fiction thriller "Hypnopolis", BMW is expanding its podcast offering by adding a pure entertainment programme that can entertain listeners on long car trips. The special thing: According to the motto "Beyond the car", neither the BMW brand nor vehicles are in focus.


Film in corona crisis

The film industry is one of the economic sectors most affected by the Corona crisis. What does this mean for the future of the film business? What role do politics and film funding institutions play in this process? A round table discussion with Helge Albers, Leila Hamid and Klaus Goldhammer, hosted by Thomas Schultze.


Storytelling in the 21st century

Roland Zag speaks about new patterns and developments in storytelling, about a new "storytelling of systems" that can also be understood as an answer to social developments of our time and generally about storytelling in the 21st century. The interview will be conducted by Gerhard Maier.


tickets available!

Register now for Reeperbahn Festival Conference Digital for only €18.90 (+VAT and sales fee).


Photo: Dario Dumancic


Esports - The New Frontier For Music?

For now the field of eSports is lacking a "sound" of its own. Some first experiments have been successful, such as Universal with its own eSports label or Travis Scott with in-game song reveals. This keynote is intended to grant some first insights into the culture of eSports - along with a glimpse into the chances for music.


Marketing Entertainment

Traditional ways of communicating with customers are becoming less important, and digital platforms increasingly dominate public communication. Dora Osinde, Melissa Taylor and Thuy Ha outline future trends in marketing entertainment products. The discussion is moderated by AC Coppens.


Creative Industries in the Crisis

Carl Kuhn, Erwin M. Schmidt, Heinrich Paravicini, Stefanie Rohn and Klaus Böhm discuss how Corona affects the pop culture industries, the role of politics and the perspectives and options for action of the various participants and give an outlook on various scenarios for the creative industries.


The European ESports Market At A Glance

The eSports market has been moving rapidly from niche to the mainstream. This is reason enough to take a closer look at the economic development of this exciting market. Furthermore, the development of eSports in the context of the current COVID-19 pandemic will be discussed.

Reeperbahn Festival Website

Reeperbahn Festival Conference is organised by 
Inferno Events GmbH & Co. KG
Neuer Pferdemarkt 1, 20359 Hamburg / Germany
PhG: Inferno Events Verwaltungs GmbH, 
Gf: Alexander Schulz, Detlef Schwarte, HRB: 78130

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