Reeperbahn Festival Website
Music is our Business

Dear reader,

While the need to do marketing for your music is a constant in the music business, the ways and options have changed radically over the last decades.
In the Focus Session "Music Marketing: The Age of DIY" on 16 February, our speakers will talk about ways to reach out to new fans, ways to sustain your existing fanbase, monetize your fans’ support, and put a focus on the field of live streaming.

Of course, we will also look at some of the latest trends, tools and platforms for marketing music and find out which of these should be part of the DIY toolkit of any label, manager, or artist and for which you should rather involve outside help. 

Stay tuned for more speaker updates.

Martina Zurhold & Christian Tjaben
Curators Session Programme

Photo: Axel Martens,  Lidija Delovska


join us
on The conference

To participate in the Focus Session on 16 February purchase your access to the conference platform now for only €5.00.
In addition to the Focus Sessions, around 100 other sessions from the fields of Live Music, Recorded Music, Marketing, Creative Tomorrow and Engage! are available in the platform's Media Library

Speaker introduction:

Alice McLean

As the head of Comes With Fries UK and Europe, Alice leads brands and artists through the noisy online world by developing bespoke strategies that are rooted in storytelling. She is a digital strategist, an advertising expert, a content and branding specialist, an artist manager, and an educator, who walks the line between creativity and data. Music is in Alice’s DNA and her passion has always been to amplify the visions of the artists she supports.

Photo: Alice McLean


Photos: Marie-Luise Heimer © Carolin Weinkopf, Mathilde Burnecki, Andreas Jantsch, Aly Gilliani, Alice McLean


 Confirmed Speakers

Look forward to
Mathilde Burnecki (Strategic Partner Manager at Instagram, Facebook Germany GmbH, DE),
Andreas Jantsch (CEO & Founder, Fanklub, AU),
Aly Gilliani (EU Label & Artist Representative, Bandcamp, UK),
Alice McLean (Head of Comes With Fries UK and Europe, UK),
and Marie-Luise Heimer (Managing Director, Ease Agency, DE)

Tickets available!

Register now for Reeperbahn Festival Conference 2021 at the Spring Rate of only €214.00 plus fees.


Photo: Dario Dumancic

Reeperbahn Festival Website

Reeperbahn Festival Conference is organised by 
Inferno Events GmbH & Co. KG
Neuer Pferdemarkt 1, 20359 Hamburg / Germany
PhG: Inferno Events Verwaltungs GmbH, 
Gf: Alexander Schulz, Detlef Schwarte, HRB: 78130

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