Music is our Business

Dear reader,

We are happy to announce that our Reeperbahn Festival International spin-offs continue to connect the music industry worldwide in 2021!

Starting with our kick-off event Reeperbahn Festival International – Beijing (21-23 April) we will present in total four digital/hybrid events in the first half of the year, offering high scale networking opportunities with markets in Africa, the USA and China.

Thanks to the support of the Federal Foreign Office of Germany, we invite European music-industry professionals to apply for participating in our target market China until 24 March.

Please learn more about the detailed program in Beijing and further scheduled Reeperbahn Festival International events for 2021 below.

Evelyn Sieber
Project Lead Reeperbahn Festival International

Photo: Rieka Anscheit


Call for Applications: beijing

Reeperbahn Festival International 2021 kicks off in April with the spin-off Beijing (21–23 April). In cooperation with WISE - The Future Festival & Think Tank, participants can expect a high-caliber program of networking events, curated 1:1 matchmaking sessions with top decision-makers from the Chinese music-, tech-, and creative industries, panels, keynotes, informative digital visits to key local music companies in Peking and Shanghai, as well as a hybrid showcase experience with up-and-coming European and Chinese acts.

  • Apply until: 24 March
  • digital event from 21-23 April
  • prerequisite:
  • concrete interest in the music- and creative industry in the Chinese market
  • involvement in an activity in the areas of labels, publishing, distribution, management, marketing/promotion, booking/live, or a related digital/creative business field

© iStockphoto


 Reeperbahn Festival International: Upcoming Events

In addition to the kick-off event 2021 Beijing, spin-offs are also scheduled for the first half of the year with:
Nashville (10–13 May in cooperation with Music Biz)
Africa (31 May – 3 June in cooperation with Music in Africa Foundation)
New York (14–17 June in cooperation with A2IM Indie Week)

While keeping a very watchful eye on the development of the pandemic, an in-person element for these four events is tentatively scheduled in Hamburg for the selected European delegation. Additional spin-offs in Los Angeles, USA, and Dar es Salaam, Tanzania, are being planned for the fall.

Supported by the Federal Foreign Office of Germany, we enable above all small and medium-sized companies as well as promising new artists direct access to established and emerging global markets.

Tickets available!

Register now for Reeperbahn Festival Conference 2021 at the Spring Rate of only €214.00 plus fees.


Photo: Dario Dumancic

Reeperbahn Festival Website

Reeperbahn Festival Conference is organised by 
Inferno Events GmbH & Co. KG
Neuer Pferdemarkt 1, 20359 Hamburg / Germany
PhG: Inferno Events Verwaltungs GmbH, 
Gf: Alexander Schulz, Detlef Schwarte, HRB: 78130

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