Music is our Business 

Dear reader,

following the good news on the Reeperbahn Festival Conference to take place this year live and digitally, we can happily announce that also the Focus Sessions – hosted on our digital conference platform – will continue! 

In our next Focus Session on 12th of August, from 5:00pm to 8:00pm CET, we will discuss “What the NFT?!  Will Cyberpunks revolutionize the music industry?“ If it seems like a bunch of musicians are suddenly interested in a thing you've never heard of, this is why we think they matter to the future of music. Here's what NFTs are — and what they could do for the music industry, artists and fans. 

To participate in the Focus Session on 12th of August, just log in to our platform with your valid account or see below for ticket info.

So what else is new? Regarding our Conference and Festival in September, we proudly announce new speakers for our session programme, our Board for this year’s ANCHOR Award, as well as the return of our beloved Helga! Festival Award. Also we want to update you on possible participation as our US delegation being invited to this year’s edition and our new travel and accommodation offers for those planning to be live on site in Hamburg.

But for now: See you on the 12th! 

Christina Otto Sauer & Oliver Welling 
Conference & Focus Sessions Curators




Focus Session

What the NFT?!” 

Next to our fabulous Host Albert Peci (Blockchain Solution Architect | Developer and Poet) we’re happy to welcome the following speakers and topics:



© Irina Karagyaur

Will NFTs Disrupt The Art Market?  

Irina Karagyaur (Head of Metaverse Growth at Unique Network) will share with us how independent platforms will allow for new types of music to be created.


©  Ralph Larmann


Concert photograph and NFT innovator Ralph Larmann will enlighten us about the creatives but “non-musicians” in the music industry. Tokenized communities will redistribute the income flow between artists, contributors and community.


© Dr. Anika Patz, Loren McShane, Albert Peci, Bjorn Niclas

NFT – Streaming & Rights Management

In further sessions we’ll discuss the next evolutional step for the Generation of Music Streamers as well as the impact of NFTs on digital rights management. We’re happy to have Dr. Anika Patz (Senior Associate, Sutherland), Loren McShane (Head of Legal & Business Affairs, Sentric Music) and Bjorn Niclas (CEO & Co-Founder, with us.




More Speakers announced!

Freshly added to our roster for this year’s conference: 

© Chris Woltman

Keynote Chris Woltman

Chris Woltman (Manager of Twenty One Pilots) will share with us a bit of his expertise and experience on what it needs to put a band on a global level. From the development of strategies and the design of campaigns, towards decision making in favour of a band, the battlefield of artist management is a holistic playground.   


©Viktor Strasse
Dr. Yasmina Banaszczuk & Michael Kümmerle


TikTok Sessions

Dr. Yasmina Banaszczuk (Head of Content Programming & Strategy at TikTok Germany) and Michael Kümmerle (Head of Music Operations at TikTok Germany) will give a deep dive into `TikTok Live´ whilst highlighting the best LIVE cases from the music industry.



© Annika Manick
©TikTokDeutschland | Franziska Gregor


Case Studies on Brands & Music 

Annika Manick (Influencer & Social Media Specialist, a.o. at Jung von Matt) and Franziska Gregor (Creative Partnerships DACH/NL at TikTok Germany) will present examples of selected cooperations regarding Brands&Music.


© Katharina Barley

©Julia Frank
©Jens Herrndorf
© Ulf Duda | Daniel Schneider
Universal / Airforce 1 | Joe Chialo 

Session „Parliament of Pop“

Three candidates from the music industry are running for a seat in the German Parliament, all for different parties: Joe Chialo (head of the Airforce1 label)  Jens Herrndorf (manager of Fettes Brot) and Daniel Schneider co-founder Deichbrand Festival). But what do they stand for, what are their chances and what can other party members like Katarina Barley (SPD Vice President EU Parliament) and Julia Frank (Wizard Promotion- Bündnis 90 - Die Grünen) already tell us in terms of pop culture?



© Jim Kroft


Announcement of the 

ANCHOR Board 2021 

Until 1 August, 14 international music industry experts will once again select six talented musicians to become the final Nominees for the ANCHOR – Reeperbahn Festival International Music Award 2021. All six artists will perform their live show at Reeperbahn Festival, not only in front of the festival audience but also in presence of the infamous ANCHOR jury. The winner of ANCHOR 2021 will be announced during the prestigious ANCHOR Award Show on 25 September. 

In its evaluation, the Board considers the criteria of uniqueness & authenticity, appeal to a wider audience, coherence of performance, hit potential of the songs, the ability to cross borders (stylistically and geographically) and an innovative quality of the sound. 
This year’s board members are: Bjørn Rogstad (General Manager, Universal Music Group, NOR), Christopher Beanland (Journalist, GBR), Darcy Proper (Mastering Engineer, USA), Feline Moje (Director Recorded Music GSA, BMG, GER), Helen Smith (Executive Chair, Impala Music, GBR), Jan Wiele (Editor, FAZ, GER), Jasmina Zammit (Managing Director, BMG Brasil, GER), Justin Sweeting (Music Director, Magentic Asia, HKG), Laurent Marceau (Editor, Live Music & Projects, CH), Maria Amato (General Manager & CFO,  Australian Independent Record Label Association, AUS), Markus Kavka (Moderator, author and DJ, GER), Ruth Barlow (Director of live licensing, Beggars Group, GBR), Sebastian Meissner (Professor for Media Management, University of Applied Sciences Macromedia Hamburg, GER), Zan Rowe (Presenter at Double J Mornings and national & music correspondent for ABC, AUS) 
Find more information on the ANCHOR and its Board Members here:


Be part of this year's US-delegation 

US executives and buyers from the recorded music industry are invited to virtually engage in this year’s  Reeperbahn Festival. The German American Chamber of Commerce New York will be hosting a US-delegation to virtually connect with German stakeholders and experts in the music industry for an in-depth look into live events, distribution, artist management and international collaboration opportunities. The project is part of the Market Entry Program for small-to-medium enterprises (SMEs), which is funded by the German Federal Ministry for Economic Affairs and Energy (BMWi)

German companies with interest in connecting with the US-delegation, contact the organizers here:

US companies with interest in participating as delegation member, apply by 10 August 2021.

  • 21-24 September 2021  


  • digital access to selected highlights of festival & conference


  • networking opportunities 


  • virtual site-visits


  • individual


  • matchmaking and more


  • Apply until: 10 August

© Helga! Festival Award


Helga! is back!

The Helga! Festival Awards will go into its eighth round on 23 September 2021, at the Imperial Theater Hamburg, bringing festivals back to stage. Once again, a panel of expert judges will honor the nation's hottest, most creative, fun and successful festivals in a variety of categories. In addition, a public choice award will be given, whereby the audience will decide who wins. 

The previous partners HÖME Magazine - "Home of Festival Culture" and LiveKomm, LiveMusikKommission - Verband der Musikspielstätten in Deutschland e.V., support the Helga! Festival Award again this year as media, communication and competence partners. 

All further information will follow shortly. Until then: "Helgaaaaa!" - the slogan of all festival emotions - can be heard everywhere in the country.


Great travel and hotel offers arranged with our partners are available to all registered delegates of Reeperbahn Festival 2021 and can be booked now (while stocks last). 

Travel to Reeperbahn Festival 2021 with Deutsche Bahn (German Railways) and the Lufthansa Group Partner Airlines (including Lufthansa, Eurowings, Austrian, SWISS and brussels airlines). Book one-way train tickets to and from Hamburg for the all-inclusive price of €46.26 plus 7% VAT (or €75.61 plus 7% VAT for the 1st class) or flights at the special Reeperbahn Festival rate here. 
Choose from budget or luxury hotels, single or double rooms – located on and around the Reeperbahn: The ARCOTEL Onyx Hamburg is again the official festival hotel. Further partner hotels can be booked here. 


 Tickets available!

Reeperbahn Festival will take place from 22 – 25 September.  

Tickets can be purchased online at the Regular Rate for only €279 plus 19% VAT & sales fee. 

Platform Ticket: €59 plus 19% VAT & sales fee; access digital platform only


Photo: Dario Dumancic

Reeperbahn Festival Website

Reeperbahn Festival Conference is organised by 
Inferno Events GmbH & Co. KG
Neuer Pferdemarkt 1, 20359 Hamburg / Germany
PhG: Inferno Events Verwaltungs GmbH, 
Gf: Alexander Schulz, Detlef Schwarte, HRB: 78130

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