© PIAS, Katarina Barley, Ibrahima Diakite, unbonn.org, Jaro Suffner

Music is our Business 

Dear reader,

It's great to see how the music industry is already coming back to the Reeperbahn Festival live in really big parts this year. Around 60 international showcases and networking events are on the live programme as well as 60 live sessions with the recently confirmed speakers Michel Lambot (owner, PIAS), Katarina Barley (Vice-President European Parliament), Jeronimo Folgueira (CEO, Deezer), Marina Ponti (Director, United Nations SDG Action Campaign) or Danger Dan (musician). 

Find out more about our partnering companies, the showcase programme and many other strong live experiences that we are preparing for you in today’s newsletter. 

Detlef Schwarte
Director Conference



 Politics, Transformation, Sustainability  


Shortly before the german federal election we look at pop and politics with the following sessions:
- Parliament Of Pop 
- Stayin alive? Are funding programmes keeping the live biz alive?
- Perspectives for the Live Economy 
- Wahlomat Music 
- Everything covered by artistic freedom? 
- D-Land: On the state of the concert nation


Recorded business continues to undergo a fundamental transformation, which we will address in these sessions: 

- Lyor Cohen Meets Two Sides 
- Michel Lambot Meets Oke Göttlich 
- A Date With Deezer CEO Jeronimo Folgueira 
- Status Quo Deutschrap


Sustainability  - a central topic for music. The 3rd SDG & Music Summit reflects this once again. 

- Initiatives Bridging Music And The SDGs 
- How The Climate Crisis Hits The Music Sector 
- Carbon Literacy And Its Importance In Music


Timetable & Mobile App online!

You have certainly been looking forward to the release of our timetable. Now we can finally announce: The moment has come! To get you started with your personal programme picks, we've put together a few highlights from our music programme here:

You can look forward to the world premiere of songwriter RY X featuring Kaiser Quartett and the Berlin Singers collective (AUS, GER) or the live premiere of the Crucchi Gang (GER). British songwriter and pianist Tom Odell (GBR) is not only part of this year's ANCHOR jury, but also takes the opportunity to finally play live again for a performance at our festival. With the indie punk rock band Muff Potter (GER), the Munich rapper Die P (GER), songwriter Anna Leone (SWE) and pianist and composer Lambert (GER), we probably have more programme gems for every taste.  

The venues and times can be found in our programme and in the Reeperbahn Festival Mobile App! The app will keep you up to date with the latest tips and developments during the festival days, available for iOS and Android.    


Networking & Receptions

Do you want to mingle and revive your networks? You will find opportunities to do so here (among others): 

The Orchard, Reservix, Berlin, Zebralution, Initiative Musik, VUT Music Industry Women Get-Together, German American Music Industry Symposium


In one-on-one meetings, representatives of the international music industry meet potential new business partners. This year, Export Music Sweden will be live in the networking area of the Wiener Bistro. Matchmaking sessions of the German American Chamber of Commerce and Korea Creative Content Agency will take place digitally.  

Are you interested in taking part and expanding your network? Then please send an email to RFC2021@ime-business.com 


Reeperbahn Festival offers to use the possibilities on site to hold internal meetings and workshops of associations like VUT and IMUC 


Reeperbahn Festival International Reception + Showcase

We are happy to invite all Reeperbahn Festival Conference visitors to join us for our outdoor networking reception at Indra 5.30 to 7pm on Friday 24 September

Learn more about the project - connect, share experiences and look into the future together with us. Like our exciting upcoming events in Johannesburg (25–27 November 2021) and LA (20–23 March 2022). 

Following the reception, we are looking forward to a showcase concert featuring live performances by three acts that have been part of the 2021 lineup of digital/hybrid international spin-offs with China, Pan-Africa and the US: Ava Vegas, Awa Khiwe, and BLVTH. 


Our Showcase Partners

Reeperbahn Festival 2021 also has a variety of interesting showcases in store for you. There will be 31 showcases on site with more than 100 acts on the four festival days – acts from various countries such as Canada, Austria, Sweden, the Netherlands, Italy, Denmark, Hungary, the Czech Republic, Lithuania, Ukraine, Switzerland, and France.

In addition, our partner GEMA and our partner country South Korea invite you to digital showcases on our conference streaming platform. And don't hesitate to meet & greet at the receptions many partners invite to before the shows start.



Hamburg Marketing GmbH and Clubstiftung Hamburg created a booklet in which musicians share their favourite tips for Hamburg. This will also be available online on the website www.livefrom.hamburg
You can also find nice content of concerts from musicians, venues and event organisers in Hamburg via the Hashtag #LIVEFROMHAMBURG on Social Media. Have a look, especially during Reeperbahn Festival! 





To celebrate the launch of their GSA office, FUGA will host an invite-only drinks reception at the world-famous venue, Indra on Thurs 23 Sept. Enjoy free drinks, great company and a tastemaker soundtrack to begin your evening. 

Join the guestlist below: 


© Dario Dumancic

Tickets available!

Reeperbahn Festival will take place from 22 – 25 September.  

Tickets can be purchased online at the Regular Rate for only €279 plus 19% VAT & sales fee. 

Sessions Only Regular Rate: €162 plus 19% VAT & sales fee 

Conference Platform Ticket: €59 plus 19% VAT & sales fee; access digital conference platform only

Conference Platform Ticket 10 Tickets Company Deal: €490 plus 19% VAT & sales fee instead of €590 net; access digital conference platform only

Reeperbahn Festival Website

Reeperbahn Festival Conference is organised by 
Inferno Events GmbH & Co. KG
Neuer Pferdemarkt 1, 20359 Hamburg / Germany
PhG: Inferno Events Verwaltungs GmbH, 
Gf: Alexander Schulz, Detlef Schwarte, HRB: 78130

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