Photo: Martin Eklund

Press Release
14 September 2021

Dear Media Partners, Dear Colleagues,

Promoting young talent isn’t just of huge importance in terms of live performers — there are also a lot of opportunities behind the scenes for young adults interested in entering the music business. This is precisely where the Reeperbahn Festival’s Next Generation programme comes in, offering practical insights into the music business and even further training for young professionals in four programme elements. Music industry professionals can look forward to more key topics on the Reeperbahn Festival Conference agenda as well as new high-profile additions to the speaker line-up, such as Michel Lambot (owner, PIAS), Katarina Barley (Vice-President of the European Parliament), Jeronimo Folgueira (CEO, Deezer), Marina Ponti (Director, UN SDG Action Campaign) or Danger Dan (musician).

Frehn Hawel



Next Generation

Expert up-and-coming talent is indispensable for securing the future 
viability of the music industry. So Reeperbahn Festival’s Next Generation
programme includes four elements that are aimed at potential interested
newcomers to the business as well as young professionals.  
On the Saturday of the festival in the Schmidt Theater, Schmidtchen and
the Neo House in the Festival Village, the Training Day will offer an
overview of the broad range of professional fields and different career
paths offered by the music and entertainment sector. On top of a practical
introduction to the different areas of the music domain, current topics
such as streaming, digital music marketing and sustainability in the music
business will be addressed in depth in numerous programme items for
interested young adults and newcomers to the industry, presented in
collaboration with partners such as the BIMM Institute, the DMV (German
Music Publishers Association), the VUT (German Association of
Independent Music Companies) and Music Declares Emergency. 
This year, for the first time, TINCON will take place as part of Reeperbahn
Festival for TINCON guests as well as for Reeperbahn Festival visitors. The
conference on digital media culture for young people, young adults and
festival visitors gives attendees the chance to partake in talks, workshops
and Q&A sessions on Friday in the Festival Village and to discuss current
developments in the spheres of music, politics, social media and activism,
with speakers such as vaccine researcher Prof. Dr. Marylyn Addo as
well as media producer and double Grimme Online Award winner Niklas
Kolorz. Skateboard pioneer Titus Dittmann and rapper Badmómzjay 
are also on the high-calibre conference line-up. 

You can find more information on TINCON here.  

Rounding off the Next Generation programme is a classical music
showcase, "Rausch (.)" by TONALi on Friday evening, organised by student
managers, as well as the MUSIK21 module — a music management course
for young people aged 16 to 21, teaching them not just about the basic
workings in the music business but also about the social relevance and
significance of culture.
The Music Business Summer School, run by the Hamburg Music
Business Association (IHM) and with its focus on publishing, event
management and label and sales management, offers practical further
education and professionalisation programmes in these three essential
sub-branches of the music industry. 

A complete overview of all programme events and speakers featured in
the Next Generation programme can be found here.

New speakers and sessions confirmed 

Alongside the music programme, the line-up of the Reeperbahn Festival
Conference also keeps expanding.  
New high-caliber speakers have been confirmed in the form of Michel
Lambot (Owner, PIAS), Katarina Barley (Vice President of the European
Parliament), Jeronimo Folgueira (CEO, Deezer), Oke Göttlich (Head of
Music, Zebralution) and Danger Dan (musician).  

And there are plenty of new additions to the session programme to
proclaim: The Wahl-O-Mat Musik, Germany’s official “Vote-O-Meter” for
the music business, explains the anticipated implications of the individual
political party programmes for the music industry shortly before the
Bundestag elections, while Stayin’ Alive? Förderprogramme auf dem Prüfstand (“Subsidy programmes caught in the crossfire”) questions the limited functionality of what are of course fundamentally welcomed support programmes in the context of the industry’s ongoing crisis due to the pandemic.  
Export in Exile takes a look at the different state support models for artists starting their careers abroad, while Status Quo Deutschrap looks in depth at the current fortunes of what remains the most successful and controversial music genre in the German music market, German rap, and Alles von der Kunstfreiheit gedeckt? (“Everything covered by artistic freedom?”) addresses problematic lyrics in pop.  
The programme of the third SDG & Music Summit, which focuses on the
responsibility and opportunities of the music industry in achieving the
United Nations Sustainable Development Goals, is also ready to go with its
sessions titled How the Climate Crisis Hits the Music Sector,
Carbon Literacy and its Importance in Music and Initiatives
Bridging Music and the SDGs. 
The run-down of the complete programme of the Reeperbahn Festival
Conference and all participating speakers can be found here.
Reeperbahn Festival Website

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