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Press Release
26 November 2021

Dear Media Partners, Dear Colleagues, 

Africa is considered one of the most important future music markets, however, in large areas, it plays completely by its own rules, which can be difficult to understand for outsiders. On 25 November, the leading pan-African music trade conference ACCES, the largest platform of the overall African music industry, will start, playing a key role in terms of understanding and cooperation with the African music market. After the successful partnership with ACCES 2019 in Accra, as well as a purely digital edition in spring, Reeperbahn Festival will collaborate with this year's ACCES in the course of its Reeperbahn Festival International activities, promoted by the Federal Foreign Office. In Johannesburg, Reeperbahn Festival will present two panels as well as the musical acts Sampa the Great (ZMB) and Yugen Blakrok (ZAF) in the ACCES conference showcase programme. We are looking forward to another pan-African edition.   

Frehn Hawel 



Leading African Music conference ACCES partners with Reeperbahn Festival 

Reeperbahn Festival International continues its partnership with ACCES(Africa Conference for Collaborations, Exchange and Showcases) the leading pan-African music business event organised by the Music In Africa Foundation (MIAF). This year’s edition takes places from 25 to 27 November in Johannesburg at Constitution Hill and Sci-Bono Discovery Centre.   
The MIAF’s partnership with Reeperbahn Festival and with the support of the German Federal Foreign Office, is broadly based on facilitating sustainable business engagements and exchange between European and African music businesses and professionals, as well as the provision of performance opportunities to musicians in both territories. Reeperbahn Festival will seek to continue these ideals in order to strengthen collaborations between the two markets.  

As part of both players’ keen interest to facilitate the discovery of African talent globally, the partnership will result in Reeperbahn Festival presenting African talent at ACCES 2021. The artists presented by Reeperbahn Festival at ACCES this year are Zambian rapper Sampa the Great(ZMB) and France-based South African hip hop artist Yugen Blakrok (ZAF). The two female musicians are currently at the forefront of redefining the hip hop genre from a diasporic perspective and will get a chance to showcase their art in front of international industry professionals such as festival bookers, event organisers and label executives.    


„The partnership with Reeperbahn Festival is designed to provide as many opportunities as possible for the performing artists during the conference. All our showcasing artists will get a chance to showcase in front of important industry players from around the world and network with them to take their careers to the next level. We have seen many success stories for artists at previous ACCES conferences and Reeperbahn Festival's involvement in ACCES 2021 adds incredible value to our efforts to support the African musicians on the continent and in the diaspora.”

Eddie Hatitye, Director MIAF


Reeperbahn Festival is excited to be back in Africa for ACCES in Johannesburg. After our first successful trip to Accra in 2019 and an exclusive digital pan-African edition earlier this year, we feel our partnership with the MIAF, and in particular the wonderful team behind it, has grown from strength to strength during these difficult times. Now more than ever, connections between Africa and Europe should be forged, and ACCES, like no other access point, gives us the opportunity to help achieve this and learn about the African market. We would like to express our sincere gratitude for the support of the German Federal Foreign Office in making this possible and look forward to welcoming many representatives of the African music business at Reeperbahn Festival 2022 in Hamburg.” 

Evelyn Sieber, Project Lead Reeperbahn Festival International 


Reeperbahn Festival will also bring a small group of European music industry professionals to participate in the conference’s panel programme with a view to foster B2B exchanges and partnerships with their African counterparts. In 2019, Reeperbahn Festival brought three acts and a 30-strong European delegation to ACCES in Accra, Ghana. The delegation dedicated itself to learn more about the local music market and create contacts with music professionals from across the African continent.  

At ACCES 2021, Reeperbahn Festival will present two panel discussions titled Talent Development, Incubation and Investment Models for African Creators and Empowering African Artists to Get Their Music Heard, which will take place at Sci-Bono Discovery Centre in downtown Johannesburg on 25 and 26 November, respectively. Confirmed speakers for the panel discussions include Nø Førmat! label founder Laurent Bizot (FRA), TuneCore Germany head Colin Schrinner (GER), Black Major founder and CEO Sevi Spanoudi (ZAF), Unorthodox Media founder Philip Edusei (GHA) and The Orchard director of distribution Mpumi Phillips (ZAF), among other prominent music industry professionals.  

ACCES is a pan-African trade event for music industry players to exchange ideas, discover new talent and create business linkages. ACCES is held in a different African city every year, attracting active music industry players from across the globe. ACCES is organised by the Music In Africa Foundation, a non-profit and pan-African organisation, in partnership with Siemens Stiftung, Goethe-Institut, Reeperbahn Festival, Ditto Music, SACEM, Pro Helvetia and Tuerk Music.  

Reeperbahn Festival Website

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